![]() However, many successful business people are open to new ideas, so your goal is to play the part of Morpheus and bring them insights that help them consider red pill decisions related to your particular product or service. The blue pill represents a sort of ignorance is bliss state of mind.īlue pill decision-makers tend to surround themselves with people who tell them what they want to hear and are probably not your best prospects. It’s a choice the client must make for themselves, but your approach will have a great influence on that choice. The red pill is one that may prompt the prospect to make changes in their status quo. The blue pill and red pill choice that Morpheus gives Neo in the Matrix comes into play in sales when you have insights. ![]() At least nothing in relation to your product or service. There's a natural desire for prospects to want to believe things are good and have a preference for doing nothing. In the movie, Morpheus, describes the blue pill as waking up in your bed and believing whatever you want to believe. Food and Drug Administration.Your biggest competition in B2B sales can be what might be described as the comfort of the blue pill, as made famous in the Matrix series. This recall is being conducted with the knowledge of the U.S.
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